Marketing and Sales

Why Pinterest is great for your startup business

By |April 19th, 2014|

What is Pinterest? 
Firstly if you don’t know what Pinterest is or how it works here’s my quick overview. Pinterest is like an online digital corkboard where you can insert (Pin) any images direct from your browser (Safari, Firefox, Internet Explorer) window onto it. You organise your images on ‘Boards’ […]

Branding 101: Your ‘About Us’ Page – Part 1

By |February 9th, 2014|


This last fortnight has been one of the busiest and satisfying I’ve had for a long, long time. We are in week 2 of mentoring the most amazing bunch of students at this crazy brain-breaking school otherwise known as #FitzroyGSD. I have pushed my scheduling and iCal/To Do List systems […]

Getting testimonials for your business

By |October 8th, 2013|

There is some mixed thinking on the validity of testimonials. I personally think they are great – if they include a photo and a link (Website or LinkedIn link) of the person giving the testimonial. It proves that this person is proud to support you or your business.

Here are some […]

Advertising quotation

By |September 12th, 2013|

Half the money I spend on advertising is wasted; the trouble is I don’t know which half.
John Wanamaker (1838 – 1922)

Quotes on advertising

By |May 21st, 2013|

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. Bill Cosby (1937 -____ )